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Our Strategy

Tradeshow Marketing is a product development and consumer retail specialty company whose mandate is to develop proprietary and private label products with broad and functional appeal at popular price points. They offer products appealing to men, women healthy lifestyles and healthier homes with price points starting in the $20-$50 price range. The target demographic is in the $50,000 - $100,000 annual income range but they will also target a younger customer base particularly with lower price items at their online store.

Plans also include B-to-B sales, targeting corporate gift giving with customized account management and volume pricing options. Exclusive Tradeshow Marketing private label items may also have client corporate logos imprinted on request.

OEM Manufacturing

The Company believes that controlling the manufacturing of its product is the simplest and most direct way to lower product cost and increase bottom line revenues. Other players in the sector who did initially strive to be fully integrated have taken their eyes off this key part of the integration process and focused their efforts more exclusively on managing day to day sales. The result in the case of several companies in this sector has been that margins were not high enough to produce healthy net revenues. TradeShow Marketing's policy is to exclusively design and sell products that are quality manufactured to its specifications. Management has engaged direct product sourcing experts in each desired manufacturing region to advise on obtaining the best combination of price and quality for each individual product.

Multiple Sales Channels

TradeShow Marketing is a fully integrated sales company, delivering its own OEM products to market through four proven sales channels united by "As Seen On TV" style branding and marketing.


Demonstration Direct Sales at Select Home and Trade Shows

Every year there are hundreds of home and garden consumer trade shows as well as state and county fairs, exhibitions. Other venues for demonstration direct sales include kiosks in malls, rentals in large retail stores, etc.

Consumers who see our products at these shows are likely to make further purchases buy by going online, through our magazine, or by purchasing from a retail outlet as a result of the branding. The concept of pitching items directly will be carried on through our television infomercials, retail outlets as well as with demonstration areas and/or looping videos of product demos. Demonstrators will be involved in the infomercials and the direct sales at shows and through guest appearances and trainings at our select retail stores.

Direct Response Television (DRTV) infomercials

By tapping into the $200+ Billion DRTV market, we market our products on television to generate sales and to create consumer awareness of our products. This in turn drives demand and sales in the other three sales channels.

e-Commerce Web Sites

Most products sold through our other sales channels have accompanying e-commerce web store that serve to capture additional and repeat sales from all the sales channels, present additional options and accessories for purchase, and provide consumers with valuable information about the products.

Retail Sales

Products with sufficient demand are sold through various retail stores ranging from specialy "As Seen On TV" stores to larger national retail chains.