Tradeshow Marketing Company

Tradeshow Marketing Company Provides Update on Infomercial Production

Sammamish, WA – 2009-11-17 – Tradeshow Marketing Company, Ltd. (OTC: TSHO) provided a progress report today on the production of its DRTV infomercial.

Cesari Direct has finished the principal production of the short form television commercial. The post-production process has begun, which includes editing footage, graphics, voiceover, animation, and music. There is the potential for an additional pick-up shoot day to obtain footage to complement the original shooting. The collaborative process usually takes two to three weeks.

“I am pleased with the progression of the commercials for Tradeshow Marketing. Each round of review with our client makes the commercials more compelling. We’re excited to launch this campaign,” said Rick Cesari, CEO and Founder of Cesari Direct.

Additionally, Cesari Direct is currently leading the strategic selection of the DRTV campaign partners. Tradeshow Marketing will be engaging an inbound telesales call center, a fulfillment and distribution center, a specialized website development and ecommerce firm, an online marketing firm, and a merchant processing firm. Proposals from the potential partners were received through an RFP process and are currently under review. The engagements with the selected partners should be completed within the next two weeks.

“Cesari Direct has deep relationships with a wide variety of DRTV component partner firms. Our collective expertise will allow Tradeshow Marketing to select the firm in each component area that best matches its requirements,” commented Tim O’Brien, VP of Business Development and Campaign Management, Cesari Direct. He continued that, "Cesari Direct looks forward to integrating with each partner to build out this direct to consumer marketing platform for the Tradeshow Marketing Company"

Luniel de Beer, CEO of Tradeshow Marketing, commented that, "We are excited that the campaign preparation process is almost complete. I am very pleased with Cesari Direct's attention to detail on all the logistical and operational aspects of the campaign, and I'm anticipating a successful launch in the coming weeks."

The company also indicated that they are working on a full product announcement to be provided once the infomercial and product website production has been completed, which will mark the official launch of the television campaign.

About Cesari Direct
Founded in 1993, Cesari Direct (www.cesaridirect.com) produces both long and short form direct response television campaigns, and provides media buying, online marketing, and campaign management services. Rick Cesari, Founder and CEO, has long been considered a pioneer in the DRTV industry, having created and produced more than 75 successful infomercial campaigns including the Juiceman Juicer, the George Foreman Grill, the Sonicare toothbrush, and OxiClean.

About The Tradeshow Marketing Company
The Tradeshow Marketing Company, Ltd. is a publicly-traded consumer products company focused on the development and distribution of unique products that have broad appeal and improve the lives of consumers. The company operates a direct demonstration business via trade shows and exhibitions throughout North America, and various product-specific e-commerce web sites. The company was established in 2003, and is headquartered in Sammamish, Washington.

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