TradeShow Marketing is the first public company from the tradeshow demonstration business to clearly see the retail process end to end and understand the opportunity to profit from sales for their own design and OEM products across all channels. The company's products categories include specialty household products, beauty and fitness, home and garden products, and electronics. Most or all of these products are, or have been, on TV.

TradeShow Marketing incorporates a channel that has always stood on its own, although it has often been linked with TV advertising. TSHO is now ramping up a multi-pronged sales approach for introducing and distributing their own consumer goods in North America and beyond, products that are designed and manufactured exclusively.

The TSHO approach is to orchestrate five self-reinforcing sales channels (tradeshow demonstration, direct response television, retail sales, wholesale, and e-commerce) to rapidly build sales and branding for the same range of products. The company will also utilize television advertising and infomercials to complement the marketing campaign in the various targeted regions.